Work
my collection of self-driven and strategic marketing projects — a space where curiosity meets execution. Each project featured here reflects my passion for storytelling, design, and purposeful marketing. Whether it's auditing a live product website, designing an AI-powered fleet safety strategy, or building an employer branding campaign from scratch, these works demonstrate how I combine insight, initiative, and creativity to bring ideas to life.
From pitch decks to carousel campaigns, everything here was created with intent — not just to impress, but to express how I think, build, and grow as a marketer.
01
This presentation is a website audit of Hopper Mobility, identifying key issues and recommending improvements. It highlights problems like missing navigation, unclear purchase process, cluttered visuals, and poor SEO. The audit suggests adding a sticky menu, clear call-to-actions, optimising images, and improving content structure to enhance user experience, conversion rates, and site performance.
02
The presentation titled "Marketing Insight & Strategy Suggestions for Eurex" provides a strategic overview aimed at enhancing Eurex’s digital marketing performance. It includes a digital audit and proposes a LinkedIn thought leadership funnel targeting institutional traders, asset managers, and financial decision-makers. The strategy focuses on building market authority, increasing quality content downloads, and integrating an advanced CRM nurturing process to drive revenue growth. Key performance metrics such as email open rates, lead generation, content download rates, and LinkedIn CTR are highlighted to measure campaign success. Overall, the presentation outlines a focused, data-driven approach to elevate Eurex’s presence in the financial sector.
03
The presentation titled "ContiTrack AI" introduces an AI-powered driver monitoring solution designed to reduce commercial vehicle accidents caused by fatigue, distraction, and alcohol impairment. Backed by alarming industry statistics, the deck outlines how ContiTrack leverages advanced facial recognition and real-time alert systems to proactively intervene and protect drivers. It proposes a three-tier market strategy targeting enterprise fleets, regional operators, and ride-share platforms, emphasizing ContiTrack’s GDPR-compliant design, 94% fatigue detection accuracy, and driver-friendly approach. The presentation includes a detailed marketing mix, pricing strategy, success metrics, and strategic recommendations for Continental to launch and scale ContiTrack, with the goal of positioning the company as a leader in AI-powered fleet safety.
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04
This self-initiated recruitment marketing carousel was created for INEOS Styrolution as part of my internship interview process. Designed to showcase a day inside the Frankfurt office, the project highlights the brand’s culture, innovation, and human side through vibrant, scroll-worthy visuals. I used Canva, Adobe Illustrator, and copywriting to craft a compelling employer branding story — reflecting initiative, creative strategy, and attention to detail. This project demonstrates my ability to blend design with purpose and take ownership of storytelling without being prompted.
